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Be as passionate as an entrepreneur

passionShips are safe in the harbour, but ships are not profitable if they stay in the harbour! Likewise, your personality is only important because it gives you a head start.

If you’re determined to achieve something, there’s no looking back

Ships are safe in the harbour, but ships are not profitable if they stay in the harbour! Likewise, your personality is only important because it gives you a head start. Eventually, the ideas in your head and feelings in your heart will take you ahead in life. For this, keep your mental screen turned on: That is Focus.

Most of us don’t focus! We want to squeeze in too many things and end up confused! Success comes when we prioritise every night before we go to sleep. That way, from the moment we get up in the morning, we are already goal-oriented and are all set to optimise our working hours. A true entrepreneur uses not just five senses; he uses the sixth, seventh, eighth and ninth too.

When the bug of entrepreneurship bites an entrepreneur he becomes ‘passionate’. He has limited resources and has to think of creative and easy ways to scrape together enough money to put up as seed capital. S/he is a person who has passion, determination and persistence to take calculated risks. All these values may seem theoretical, but the blending of these values, which give the final results. They are successful because their passion leads them to organise available resources in new and more valuable ways.

One such person is Indra Krishnamurthy Nooyi, a practicing Hindu. She attended a Catholic School in Chennai, was an avid debater, played cricket and the guitar, and was an active member of a rock band! Her grandfather and her parents gave her the values and ethics by examples.

She worked in Boston Consulting, Motorola and Asia Brown Bowery and joined Pepsi in 1994. As CEO of Pepsi, number 63 on the Fortune list of top 500 companies, she earned $7 million in 2006!

Her biggest and most unusual strength is that CEOs before her  all white men  were good friends and good consultants to her. She says, “After Pepsi, I do want to go to Washington, I want to give back  to work for no money for four or five years.”

If she has achieved all this at 52, imagine what she can do by 60, once she makes up her mind. Her journey started when she was a little girl who used to wake up at 5am to fill two buckets of water before going to school, just so she could help out around the house.

“Effective entrepreneurship is not making speeches or being liked; entrepreneurship is defined by results, not attributes.”   – Peter F Drucker